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Mass Communication Theory: Foundations, Ferment, and Future, 7th Edition
PDF Download Mass Communication Theory: Foundations, Ferment, and Future, 7th Edition
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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.
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Product details
Paperback: 408 pages
Publisher: Cengage Learning; 7th edition (January 1, 2014)
Language: English
ISBN-10: 0534637973
ISBN-13: 978-1285052076
ASIN: 1285052072
Product Dimensions:
7.5 x 1 x 9 inches
Shipping Weight: 1.2 pounds
Average Customer Review:
3.6 out of 5 stars
27 customer reviews
Amazon Best Sellers Rank:
#553,310 in Books (See Top 100 in Books)
The book is quite good. The seller sent it in pretty fast. Only complaint would have been that the book looks like it had been dunked in water and theb air dried. But then I didn't give it much thought as it came cheap and I opted for a handed down book, which meant getting some deficiency in quality. Recommend for communication researchers and teachers.
I rented this text. The copy I was in decent condition - good binding, not a lot of highlighter markings.The book itself is easy to read and works well for the class its intended for.
...I feel like this is a trap question from Amazon. How exactly would one review a book that is required for a class? I didn't think text books really depended on reviews? I'm not reading this cause I'm bored.
the book is torn
I bought rented this book and bought Annual Editions Mass Media 12/13 for my grad class. Both books appear in pdf form. What I mean by this is the margin space is large, the images appear like pdfs requiring the reader to zoom in and maneuver around the page just to be able to read the content. I wouldn't recommend the version for the Kindle Fire.
This was a great book. Depending on if your class utilizes it well or not, it was VERY helpful in my Theory class. Lots of great information. Quite pricey but it's worth it as long as you get something out of it.
For class
Great information but hard reading sometime.
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